PUMA’s involvement in racewear began in the early 2000s, when the brand expanded beyond lifestyle and footwear into the highly technical world of motorsport safety. Building on decades of athletic engineering, PUMA Racing set out to create fireproof garments and equipment that matched the performance needs of elite drivers while reflecting the brand’s signature focus on fit, lightweight materials, and movement efficiency.

From the start, PUMA collaborated closely with Formula One and endurance racing teams, using driver feedback to refine ergonomics, thermal regulation, and seam construction. This athlete-driven development approach helped establish PUMA’s reputation for suits and safety apparel that feel more like high-performance athletic wear than traditional protective layers, without compromising FIA certification or fire-retardant integrity.

PUMA’s R&D division applies advanced material science and performance textiles from its broader sport portfolio, scaling innovations such as moisture-management fabrics, stretch zones, and aerodynamic tailoring into race-used suits, gloves, balaclavas, and technical layers. Each piece is engineered to support drivers during extreme cockpit conditions, where heat, endurance, and precision determine outcomes.

Today, PUMA’s presence in motorsport represents a fusion of professional race safety and performance-athletic design. Worn by world champions and factory teams across Formula One, Formula E, GT racing, and top-tier categories, PUMA racewear stands at the intersection of protection, comfort, and elite competitive refinement, engineered for those driving at the highest level of the sport.